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Directory University of Florida

Choose Your THEM Degree

Join one of the most dynamic and fast-growing industries in the world.

Reach your career goals through industry-applicable classroom learning, hands-on experience and networking opportunities with industry leaders. Students graduate with the resources they need to make an immediate impact in their industry. Our coursework empowers our students to become leaders, decision-makers and entrepreneurs who create change in an ever-evolving industry.

THEM faculty are known for their groundbreaking research and innovative approaches to teaching and guiding the students who will be the future guiding forces in our industry.

Choose from THEM certificates/minors and degree options, including bachelor’s, master’s and Ph.D. programs:

Graduate ProgramsResources for prospective graduate students FacultyGet to know your instructors Student ResourcesInformation on syllabi, advising and student experiences Recruiters & CompaniesConnect with the brightest minds in the industry

Eric Friedheim Tourism Institute

EFTI is one of the leading tourism research institutes in the world. The institute is involved in both applied and theoretic research, and hosts workshops and training which support decision making in key areas of tourism management.

Explore the Institute

Experiential Learning

Go beyond the classroom. From in-class event planning, to hotel management simulation labs, and 600 hours of industry exposure, our students have the experiences they need to go amazing places with their career. 

View Opportunities

600

Hours

of industry experience completed by our undergrads

1st

University

to offer AI & Data Analytics in THEM certificate

150+

Internship

partners ready to help you gain experience

Meet Our Faculty

Faculty Member Rachel J.C. Fu, Ph.D., C.H.E.

Rachel J.C. Fu, Ph.D., C.H.E.

Chair, Professor, Director

See Bio
Faculty Member Nasim Binesh, Ph.D., M.B.A.

Nasim Binesh, Ph.D., M.B.A.

Assistant Professor

See Bio
Faculty Member Oscar (Hengxuan) Chi, Ph.D.

Oscar (Hengxuan) Chi, Ph.D.

Assistant Professor

See Bio
Faculty Member Heather Gibson, Ph.D.

Heather Gibson, Ph.D.

Professor, Associate Director

See Bio
Faculty Member Ron Gromoll

Ron Gromoll

Lecturer, Internship Coordinator

See Bio
Faculty Member Stephen Holland, Ph.D.

Stephen Holland, Ph.D.

Professor Emeritus

See Bio
Faculty Member Jinwon Kim, Ph.D.

Jinwon Kim, Ph.D.

Associate Professor

See Bio
Faculty Member Andrei Kirilenko, Ph.D.

Andrei Kirilenko, Ph.D.

Associate Professor, Graduate Coordinator

See Bio
Faculty Member Giulio Ronzoni, Ph.D., M.B.A.

Giulio Ronzoni, Ph.D., M.B.A.

Instructional Assistant Professor

See Bio
Faculty Member Svetlana Stepchenkova, Ph.D.

Svetlana Stepchenkova, Ph.D.

Professor

See Bio
Faculty Member Yao-Chin Wang, Ph.D., M.B.A., CHIA

Yao-Chin Wang, Ph.D., M.B.A., CHIA

Assistant Professor

See Bio

THEM News

Card Image
Summer 2025 brings high demand, smarter travelers and new travel trends
Rachel J.C. Fu, Ph.D., chair & professor in the Department of Tourism, Hospitality & Event Management, shares insights on this summer’s top travel trends
Travel Trends to Expect
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Florida tourism: Crisis to comeback
Rachel J.C. Fu, Ph.D., chair & professor in the Department of Tourism, Hospitality & Event Management, discusses the current state of tourism in Florida after impacts from the COVID-19 pandemic.
More About Tourism’s Comeback
Card Image
Sport tourism: From good to gold
Rachel J.C. Fu, Ph.D., chair & professor in the Department of Tourism, Hospitality & Event Management, discusses the current state of sport tourism, including broad impacts, challenges and the near future.
More About Sport Tourism Now

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Contact THEM

Do you have questions about our program or about your academic career? Send us an email!
Undergraduate Programs- THEMundergrad@hhp.ufl.edu
Graduate Programs - THEMgrad@hhp.ufl.edu

To contact your advisor or schedule an appointment with them visit our Academic Advising  page!

Mailing Address 
University of Florida 
Department of Tourism, Hospitality & Event Management 
PO Box 118209
Gainesville, FL 32611

Call us: (352) 294–1661