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Artificial Intelligence & DATA ANALYTICS IN THEM Undergraduate Certificate


This certificate trains students in the applications of artificial intelligence and data analytics in the tourism, hospitality & event management (THEM). Students will have the opportunity to gain specialized knowledge and practice in areas such as artificial intelligence trends, analytic skills, machine learning concepts, technology applications, opportunities and challenges in industries.

Certificate Requirements

  • Current UF undergraduates
  • 2.0 overall GPA
  • Open to students in any major
  • Total credits: 9

Required Coursework

  • Artificial Intelligence Revolutions and Applications in Tourism, Hospitality and Events: HFT 4442 (3 credits)
  • Smart Cities, Attractions and Theme Parks: HFT 4746 (3 credits)

Elective Coursework

Select one elective from the following course list:

  • Data Mining with Social Data: LEI 4905 (3 credits)
  • GIS and Spatial Analysis for Tourism and Social Data: HFT 4446C (3 credits)

Contact THEM

Administration and Advising
Do you have questions about our certificate program? Send us an email!
THEMundergrad@hhp.ufl.edu

To contact your advisor or schedule an appointment with them, visit our Academic Advising  page!
Rachel JC Fu, Chair | racheljuichifu@ufl.edu 

Mailing Address
University of Florida
Department of Tourism, Hospitality and Event Management
PO Box 118209
Gainesville, FL 32611

Tel: (352) 294–1661
Fax: (352) 846–6627